Ducati Shell Advance original sticker 52x24mm

The technical collaboration between Shell and Ducati uses all the experience gained on tracks in order to develop their Shell V-Power road fuels and their Shell Advance lubricants, so that bikers of all around the world profit this technological advance.

The result has been constant throughout this partnership, with Shell's permanent goal of bringing Ducati an absolute reliability and optimizing performances gained by the bike. Andrew Greenall, projects leader of this partnership, explains : "The Shell and Ducati technical collaboration is crucial in our development of products of high performances for a road use. Our work with Ducati at MotoGP and Superbikes represents very important tests on Shell Advance lubricants for bikes as well as on Shell V-Power fuels, thus allowing innovation and technology of going from tracks to road use products".

In the core of this relation there is a mutual pation for technology : the Ducati firm develops its famous competition and road motorcycles, while Shell works in creating lubricants and fuels of high performances for bikers of all around the globe.