Products RAZOROCK

The story of RazoRock dates back to a trip to Italy in 2009 when Joseph was challenged by his retired Italian barber father-in-law to find alum stones. Scarcity in North America led to the discovery of a new market. Alongside his uncle Michael, they experimented with the stones, giving birth to the idea of creating quality shaving products. What started as a hobby turned into a passion for reviving the art of traditional shaving.

The company began collaborating with Italian artisans to develop exclusive formulations under the RazoRock brand. Enthusiasm and support from early customers allowed the business to grow. Today, RazoRock offers a wide range of wet shaving products, from soaps and lotions to brushes and razors. The brand prides itself on maintaining its connection to Italy, with products reflecting Italian quality and craftsmanship.

Through the power of the Internet and word-of-mouth, Joseph and Michael have been able to share their passion for Italy and its tradition-inspired products with a global audience. RazoRock has become a benchmark in the shaving industry, offering reliable, quality solutions for traditional shaving enthusiasts worldwide.